NBA Store: Social Media Strategy & Growth
When I joined the NBA Social Team, a social strategy did not exist for commerce content on @nbastore or @nba. Over my 10-month contract with the NBA, I exponentially grew the social presence on @nbastore. Here's what I implemented to the social strategy:
🤳 Influencer-led videos during NBA tentpole events
❓ Engagement plays
🎄 Holiday roundups
🤝 DE&I content
📹 Live event coverage of in-store player appearances
🔙 Store throwbacks
💲 Sale promotion
📍 Content that promotes the flagship store in NYC as a destination and experience
🎉 Content worth celebrating, like player accomplishments, birthdays, and new merchandise drops
🚀 Opportunities for social collaboration with influencers and brand partners to reach new audiences
🗓 A consistent posting cadence on all social platforms to increase followers and engagement
NBA Store Growth by the Numbers ➡️
+50.3k
followers on Instagram
+9%
Increase in followers on Instagram
+2.6k
followers on Facebook
Instagram Follower Growth
My new Instagram strategy for @nbastore immediately grew followers for the brand, taking the brand out of a decline in followers.
Over my 10-month contract, Instagram followers consistently increased.
*Data via CrowdTangle
Instagram Follower Growth
Graph showing follower growth from when I began my contract with the NBA (October 2022) to when I ended my contract (August 2023).
*Data via CrowdTangle
Facebook Follower Growth
Graph showing follower growth from when I began my contract with the NBA (October 2022) to when I ended my contract (August 2023).
*Data via CrowdTangle
