Cuisinart: Sponsored Social Media Content
Project Overview
Casted Karli Willis to be a “blogger bride” for Style Me Pretty and to be used in our sponsored campaign with Cuisinart
Created the concept of Karli going behind the scenes of her at-home bridal shower and unwrapping the Cuisinart items she was gifted
Worked with the sales team to brainstorm social media packages we could sell to Cuisinart
For September's Cuisinart campaign with Style Me Pretty, I wrote the copy for the Instagram grid post.
Style Me Pretty sold monthly social media campaigns to Cuisinart. During these campaigns, 10 pins were posted to Style Me Pretty's Pinterest each month. I ideated and wrote copy for each pin. See a sample below.
A screenshot of Style Me Pretty's Pinterest board titled "Must-Have Registry Items From Cuisinart", in which I posted custom Cuisinart campaign pins to each month.
