A little about me.

I’ve always loved words, and I’ve always loved advertising.

With one year of professional experience in social media and copywriting, I understand what it means to write for a brand and as a brand. I specialize in writing impactful copy for social media captions, ads, emails, and blog posts. After interning with and working for public relations firms, tourism bureaus, fashion weeks, and blogs, I am well-versed in professional writing and designing and executing impactful social media strategies across Instagram, Pinterest, Facebook, and TikTok with original content creation and copy.

My successful approach to building strong brand strategies can be attributed to three key factors: smart content distribution, copy that resonates with customers, and establishing consistent aesthetic tones.

If you’re looking for someone who can think up big ideas (and small ones), write for different audiences (no matter where they’re experiencing the brand), and collaborate with different people on your team (from planners to developers to designers—even account people), then we might make a good match.

Experience.

Birdy Grey | September 2022– Present | Influencer Relations Coordinator, Freelance

Discover newly engaged influencers, as well as any creators in a bridal party via social media platforms and influencer networks. Send outreach emails to newly engaged influencers and gauge their interest in working with Birdy Grey for their wedding. Manage roster of Birdy Grey influencers throughout their wedding-planning process

Dotdash Meredith | August 2022– Present | Social Media Producer, Freelance

Manage and execute daily posting of Instagram Stories for The Spruce and MyDomaine. Plan and execute daily TikTok posting for The Spruce and MyDomaine through UGC outreach and communication with video production team. Manage and execute Pinterest strategy and daily posting for Southern Living. Adapt editorial content for social media audiences to drive traffic, engagement, and growth.

QVC | May 2022– August 2022 | Organic Social Media Intern

Brought the QVC brand to life across social platforms to engage and connect with a diverse community of shoppers. Assisted Social Strategists in curating content and managing posts for Facebook, Instagram, Twitter, and TikTok.

Style Me Pretty | April 2021 – Present | Social Media Marketing Assistant

Style Me Pretty is a leading wedding publication and product line with a combined social audience of over ten million. My responsibilities included strengthening community engagement, writing social media copy, building digital campaigns, analyzing social media metrics, producing organic and paid content to all social channels, and developing competitor analyses.

Marketing Partnership Sample: David’s Bridal, BHLDN, Cuisinart, Joy App, Sareh Nouri, Brilliant Earth, Glossier, Grace Loves Lace

Style Me Pretty | December 2020 – April 2021 | Social Media Marketing Intern

Directly supported the Social Media Manager and marketing team in creating website and social media content, drafting campaign and promotional messages, tracking key metrics, and engaging with the community.

Hemsworth Communications | October 2020 – March 2021 | Public Relations Intern

Hemsworth Communications is an award-winning public relations firm, specializing in the travel/tourism sector. In this role, I supported the franchising, food and beverage, and hospitality and travel accounts in securing media coverage, reaching out to influencers, and building media lists.

Client Sample: HomeToGo, Massanutten Resort, Margaritaville Resort Hollywood Beach, Brasswood Valley Resort, Waipapa Bay Winery, Kenefick Ranch Winery, PuroClean

The Bridal Council | March 2021 – April 2021 | New York Luxury Bridal Fashion Week Social Intern

The Bridal Council is a 501c3 non-profit organization whose membership consists of fashion designers, retailers, media and industry experts in the bridal industry.

I worked as a social media intern on The Bridal Council's Instagram (@nylbfw) to promote the Spring 2021 bridal fashion shows.

Visit Bucks County | March 2021 – May 2021 | Marketing & Communications Intern

Visit Bucks County is the official tourism promotion agency for Bucks County, Pennsylvania.

I directly supported the Communications Manager in assisting with marketing campaigns, website and social media content, and public relations outreach.

© Carly Zumar 2021