Hilton: Social Media Engagement & Content
Role: Contract Social Media Analyst
Responsibilities:
Supported @hiltonhotels and @doubletree on social media with execution of brand social strategy, ownership of user-generated content planning, and social engagement strategy
Planned and approved always-on social content created by external agency, ensuring alignment with brand marketing objectives and social media best practices
Strategically crafted influencer campaigns on social media through on-brand influencer selections, creative briefing, and content reviews
Sample of In-Feed Social Content for @HiltonHotels
A selection of in-feed social videos I led or co-developed with an external agency, including concept creation and content sourcing.
Every Hour is Happy Hour
Collaborated with external social media agency to source video footage for a 'Happy Hour' social video.
4 Hotels for Seasonal Getaways in 2024
Ideated and created a social video for Travel Tuesday utilizing UGC.
Where are you traveling to?
Designed an Instagram Story for Travel Tuesday, leading to customer interactions being featured in a social video.
Hallmark Channel Countdown to Christmas Suites
Partnered with a social media agency to create engagement concept for Hallmark Channel's Christmas themed suite social video.
Sample of Social Media Engagement Stories for @HiltonHotels
Sample of In-Feed Social Content for @Doubltree
An in-feed carousel post I ideated and created for Doubletree's social channels on Travel Tuesday.
