NBA Store: Social Media Strategy & Growth

When I joined the NBA Social Team, a social strategy did not exist for commerce content on @nbastore or @nba. Over my 10-month contract with the NBA, I exponentially grew the social presence on @nbastore. Here's what I implemented to the social strategy:

🤳 Influencer-led videos during NBA tentpole events

❓ Engagement plays

🎄 Holiday roundups

🤝 DE&I content

📹 Live event coverage of in-store player appearances

🔙 Store throwbacks

💲 Sale promotion

📍 Content that promotes the flagship store in NYC as a destination and experience

🎉 Content worth celebrating, like player accomplishments, birthdays, and new merchandise drops

🚀 Opportunities for social collaboration with influencers and brand partners to reach new audiences

🗓 A consistent posting cadence on all social platforms to increase followers and engagement