Pens.com: Organic Social Media & Content Strategy

Role: Global Organic Social Media Manager

Responsibilities:

• Leads the development and execution of Pens.com's global organic social media strategy, aligning with brand voice and brand marketing initiatives to enhance audience engagement

• Achieved over 20% YoY growth in engagements and a +120% increase in reach across Instagram, Facebook, & LinkedIn

• Analyzes social media performance and optimizes strategy to exceed brand and growth KPIs

• Collaborates with creative team by briefing and approving engaging digital content

• Partners with paid social media team to develop a unified content strategy and enhance

  organic social content through targeted boosting

• Develops and manages the brand’s creator marketing program, identifying and partnering

  with content creators and micro-influencers to amplify content reach and build brand affinity

Highlight of 12-Month Accomplishments

✨ Transitioned from a product-focused content approach to one that builds brand confidence and relates to, inspires, and educates business owners.

✨ Developed and implemented a creator-generated content strategy that elevated content across multiple marketing channels.

✨ Leveraged a viral TikTok review of a product we sell (anyone remember the BIC Intensity Gel Pen video? — IYKYK) by sending the creator a customized order, leading to our first “surprise and delight” unboxing video.

✨ Highlighted real customer content on social media and in post-purchase emails, humanizing our brand and driving increased awareness, engagement, reach, and mentions. I 🫶 UGC!

✨ Expanded our presence to new social platforms.