Pens.com: Organic Social Media & Content Strategy
After just 30 days of launching a revamped social media strategy for Pens.com on Instagram and Facebook, the brand experienced substantial social media growth. See the following key metrics and month-over-month growth percentages:
📈 Impressions: 125k (+128% MoM)
💬 Engagements: 10k (+20% MoM)
👥 Followers: 350 (+217% MoM)
📈 Impressions: 353k (+711% MoM)
💬 Engagements: 550 (+106% MoM)
👥 Followers: 220 (295% MoM)
Highlight of 12-Month Accomplishments
✨ Transitioned from a product-focused content approach to one that builds brand confidence and relates to, inspires, and educates business owners.
✨ Developed and implemented a creator-generated content strategy that elevated content across multiple marketing channels.
✨ Leveraged a viral TikTok review of a product we sell (anyone remember the BIC Intensity Gel Pen video? — IYKYK) by sending the creator a customized order, leading to our first “surprise and delight” unboxing video.
✨ Highlighted real customer content on social media and in post-purchase emails, humanizing our brand and driving increased awareness, engagement, reach, and mentions. I 🫶 UGC!
✨ Expanded our presence to new social platforms.
Creator Videos:
Responsibilities: Concept Ideation & Briefing
Cozy apparel = Happy employees (trust us!) 👕
Set goals, keep appointments, & get your brand seen all year long with custom stationery! 📒🗓️
Whether you're a personal trainer or studio owner, dress for success with made-to-move custom activewear 💪
A stocking stuffer they'll use all year 🎄
Brand Videos:
Responsibilities: Concept Ideation & Briefing
Santa’s workshop vibes, but make it our
No tricks, just treats 🎃 This Halloween, celebrate with scary-good swag—tap the link in our bio to start shopping!
Cheers to the start of the ‘ber months! 🏈🍂☕🎄
Supporting small businesses is at the ❤️ of what we do.
Static Content
Responsibilities: Concept Ideation & Briefing
If your 2025 resolution is to let your logo do the heavy lifting, we’ve got you covered 💪
From blankets to beanies, keep your customers cozy all winter long. ❄️
Because there’s no such thing as too much swag 😉
Spring is officially here 💐 Brighten up your branding with bright colors, pastel hues & more.
What are your ins & outs for this holiday season? 👇
What are your ins & outs for this holiday season? 👇