Pens.com: Social Media & Content Strategy

Role: Manager, Global Social Media

Responsibilities:

  • Leads the development and execution of Pens.com's global organic social media strategy, aligning with brand voice and brand marketing initiatives to enhance audience engagement

  • Oversees video content strategy and production for organic and paid social content, including brand storytelling, product demos, customer testimonials, and thought leadership

  • Manages relationships with social media agencies, influencer partners, and vendors to deliver high-quality, strategically-aligned, scroll-stopping social content

  • Leads, mentors, and develops a team of four social media specialists and coordinators

  • Guides the development and amplification of user-generated content, influencer collaborations, and community-driven initiatives that strengthen brand advocacy

  • Oversees community engagement through social comments, messages, and reviews

Creator Videos:

Responsibilities: Concept Ideation & Briefing

- Generated +$275k in revenue, 100k link clicks, and +20k engagements on 30 videos

But if you ask us, a custom t-shirt, jacket, or hat can fix just about anything 😉

Give the gift of gear & keep your crew cozy with custom apparel 🎁✨

This is your sign to order custom apparel now...so you can stand out at your holiday pop-up later. 🎁🎄

Seeing your logo on top brands? Best. Feeling. Ever. 🤩 Tap the link in our bio to personalize your favorite apparel styles!

Cozy apparel = Happy employees (trust us!) 👕

Set goals, keep appointments, & get your brand seen all year long with custom stationery! 📒🗓️

Whether you're a personal trainer or studio owner, dress for success with made-to-move custom activewear 💪

A stocking stuffer they'll use all year 🎄

Brand Videos:

Responsibilities: Concept Ideation, Briefing & Content Creation (some)

Santa’s workshop vibes, but make it our production facilities! 🎅 Our expert team is busy crafting your holiday orders!

We’ve got you covered with custom styles from

Branded pens loading… hold to speed it up! ⏩

Spin it. Click it. Brand it! Fidget pens keep their hands busy while keeping your logo on display. 🔄🤩

Spooky season is here... Conjure up swag so bone-chillingly good, even the ghouls reach for it. 💀✒️

Not all heroes wear capes… some model promotional products ✨

Our model’s new personality trait: custom merch enthusiast 🛍️👕✨

Now this is our kind of spin-cycle 💫

Static Content

Responsibilities: Concept Ideation & Briefing

We tried to warn you 👀 Shop brands like Carhartt, Nike, & more at the link in bio... and brace yourself for the compliments 🤩

Here’s to keeping the love alive with clients! 🫶

A merch table hates to see us coming 👀

Hold and scroll… your 2026 promo calendar is printing 📆

Black Friday is here 💥 Save up to 50% on custom gear for your team, clients, or events. Shop all the deals at the link in our bio!

Brand recognition hits different 😏

Tag someone who would fall for it 🤭

It’s #InternationalDogDay — and our Pens.com pups are fetching their favorite promos, because even they know good branding when they see it 🐶

A full drop of fall faves 🍂 Add some cozy to your custom look with memorable merch in autumn shades.